jou-jouer is a series of acrylic building blocks made of three primary colors and basic geometrical figures released by Innocent blue, a design office.
In order to prevent errors when stacking the blocks, we have taken dimensional accuracy to the extreme, which is difficult to achieve in the plastic industry.

In addition, all corners are chamfered so that they do not hurt when touched, and each piece is polished by hand without using fire, chemicals, or polishing machines in order to place the print on it.
This high level of technical skill is recognized around the world and is currently sold at the MoMA Design Store in New York. ( 2018 )